Click Properties
Emerging Real Estate
Company in Tirana
The challenge
Click Properties is a Real Estate company based in Tirana, Albania. It seeks to find properties for their clients,
which will 'CLICK' the moment they lay eyes on them.
Click Properties maintains a modern and professional profile, and being that it is a new entry on an already established
industry, the challenge faced while building their identity, was creating a mark which would remain engrained on all
who happened to observe it, and as to the client's liking, also tied to the concept of 'Property'.
A careful and purposeful branding
I really enjoyed creating the branding of Click Properties; building a solid and memorable symbol that represents the company and appeals to the target audience was a difficult yet interesting challenge.
First I created a symbol which was simple and mobile-friendly, since that is where most users interact with the brand.
Then, I found a solid typeface, which suited the logomark, and created a hierarchy between 'Click' and 'Properties'.
Iterations of the logomark
I experimented on many different logomark versions and went through many iterations on the journey of finding the most suitable option for the Click Properties brand identity. These are some of the options which were considered and later improved upon.
Alternate Logomark Options
Building a complete Brand Identity
After the branding process, Click Properties completed their Brand Identity with a Letterhead Template, Business Card, etc.
Engraved Business Card
