Softoptech
Software Company serving Global Market
The challenge
Softoptech is a Software Development company based in Albania, serving the local market, and also offering
reliable partnerships and collaborations on projects for remote companies.
The purpose of the rebranding was to increase perceived brand value as they stepped further into offering their services
internationally.
The company seeks to appear professional and solid, as they pride themselves on their experience and expertise.
Presented options
While creating the logo, which had to be understated yet solid and professional, I went through many iterations of logomarks and typefaces, trying to find the perfect match.
Some of the options presented to the client.
The option we decided on
A modern sans-serif font, meant to be minimal and direct attention to the logomark.
Simple yet bold logomark, the key elements of a memorable logo.
Before and After - Evolution of the Logo
Usage and application
Softoptech was also provided with a Brand Guideline, which provides detailed explanations of right and wrong applications of the logo, for it's internal and external application.
